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Bud Light Platinum Announces EDM Campaign, Turn Up Your Night, Featuring New Single From Multi-Platinum Artist Zedd
- Category: Other
- Date: 22/01/2014
Bud Light Platinum announced today its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content.
National Association of the Deaf and PepsiCo Tap Amber Zion to Bring ASL to Super Bowl XLVIII
- Category: Other
- Date: 22/01/2014
The National Association of the Deaf (NAD) and PepsiCo announced today that after an extensive search actress Amber Zion has been selected.
ROK Stars and Central Hisúmer sign multi-year exclusive Distribution Agreement for OVAL Vodka in Spain, Portugal and Andorra
- Category: Other
- Date: 22/01/2014
Rapid global deployment of ROK Drinks portfolio continues
Coke Exploring iBeacons for World Cup
- Category: Other
- Date: 21/01/2014
Coke is testing the viability of using Apple's iBeacons as a major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor. (The Drum)
SABMiller Taps Emerging Markets for Growth
- Category: Other
- Date: 21/01/2014
SABMiller's third quarter growth was driven by its emerging market businesses where the company says it is "successfully targeting new consumers through affordability and premiumzation initiatives" across its brand portfolios.
Suntory denies Whyte & Mackay takeover
- Category: Other
- Date: 21/01/2014
Suntory has confirmed it has “no plans to acquire Whyte & Mackay†following rumours circulated by an Indian news channel.
AB InBev splashes $5.8bn cash on Cass, buys South Korea’s No.1 brewer
- Category: Other
- Date: 20/01/2014
Anheuser-Busch InBev will pay $5.8bn for South Korea’s largest beer player Oriental Brewery and says the deal provides a platform to export brands including Cass more widely.
The Macallan 'M' achieves a New World Record price at US $628,000 at Sotheby's Hong Kong
- Category: Other
- Date: 20/01/2014
HONG KONG, Jan. 20, 2014 /PRNewswire/ -- Saturday night saw the sale of a stunning rare 6 liter "Imperiale" version of the highly sought after Macallan M
Pepsi announces its troops for World Cup cola wars
- Category: Other
- Date: 17/01/2014
Pepsi and Coke are slugging it out around the most global of stages: this summer’s World Cup in Brazil.
Coke Inks New Deal With Domino's
- Category: Other
- Date: 17/01/2014
Domino's Pizza has signed a new multiyear deal with its existing beverage supplier, Coca-Cola. Financial terms were not disclosed.