Beverage Trade Network

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BTN Services

Business Development services to help your company grow in the national and international markets

BTN Retail

Service For The Wine, Beer, and Spirits Brands To Get New Bottle Shops, Bars and Restaurants

What Is BTN Retail?

BTN Retail is a service that connects your brand directly with bottle shops, drinks merchants, bars, restaurants, and hotels in selected markets. It allows you to showcase your brand in front of the buyer and focuses on getting you new retail accounts on a consistant bases in the selected markets.

Get New Bottle Shops

BTN retail puts your brands in front of the right trade buyers of these bottle shops, generates leads allowing you to sample and present your products. The goal here is to help you get new bottle shops, merchants and liquor stores. With the BTN's extensive database of bottle shop trade buyers, your brands will be shown to these buyers generating inquries on your brands that you and your distributor's sales reps can follow up on.

Get New Restaurants and Bars

The service also focuses on getting you new restaurants and bars with the focus to get your brands in front of the bartenders, bar managers, wine directors, wine buyers, sommeliers and restaurant group buyers via's different BTN's competitions, trade shows and media assets. BTN's database of more than 10,000 sommeliers and bartenders will ensure your brand is seen by them, along with many other marketing activities which will boost credibilty if your brands.

What Are Some Key BTN Retail Plan Deliverables?

  • 60 Qualified Bottle Shops, Bars and Restaurants Buyer Leads Per Year.
  • Feature presentation on BTN website (artwork and graphic charges included)
  • Dedicated Email Newsletter To 10,000+ Trade Bottle Shops, Bars and Restaurants Buyers.
  • Spotlight Newsletter To 50,000+ Trade Professionals.
  • 1 Brand Pitch Session To Bartenders and Sommeliers (Video).
  • 4 Content Articles in BTN Media Assets.
  • 1 Podcast Sponsor (Video and Audio)
  • BTN Media Asset Homepage banner placement
  • 12 Social Media Posts
  • Presentation Artwork
  • 2 Complimentary Competition Entries
  • Entry in BTN retail showcase annual guide of featured suppliers that goes out in May each year and is displayed for 2 months on BTN assets and via newsletters.

 

Get More Information

BTN Retail service registration is now open and will end on February 28, 2025. Register your interest below, and we’ll schedule a consultation call to discuss your retail distribution goals. Only 20 brands taken per year.