BTN Academy
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BTN Academy
How To Build A Premium Wine Brand
Premium wines are becoming the most sought over wines worldwide, and brands and are constantly working to premiumise their wines over time.
Make Your Wine Store a Lean, Mean, Selling Machine
From the perspective of a retail wine buyer, the competitive landscape is getting more difficult by the day. That means your business model needs to be changing to keep up with the changes.
How To Develop and Deliver a Successful Bulk Wine Program
Understanding what success looks like, depending on where you are in the marketplace. It’s helpful to think in terms of the “supply” side of the market and the “demand” side of the market.
Understanding Your Customer's Customer - The Retailer
Putting oneself into the place a retailer and understanding what their real (and perceived) needs are is very Important. Read our full article here.
Top 10 Tips For A Successful Brand Launch
Through examples of companies and brands that have had successful product launches in the U.S., John Beaudette, President of MHW, outlines 10 tips for a successful brand launch.
What To Cover When You Meet Your Distributor?
BTN writes what wineries, distilleries, breweries and other brand managers must cover when they meet their distributors.
The Distributor’s Dilemma: Your Checklist And How To Solve One Problem At A Time
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
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