BTN Academy

Get practical industry based knowledge with 'how to do it' articles and webinars and grow your brand.

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Articles

16/04/2018

How to Make the Most of Your Account Visits

Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
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new Webinars

Top Tips for Presenting Wine and Spirit Brands to U.S. Importers

The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.

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How Wine Marketing Will Change in 2019

The wine world is changing faster than you think. Entering in this super digital year, it is high time now that wine marketers explore some innovative marketing strategies for 2019

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Being a Distributor in the UK Market

Get insights on the UK wine market, how global producers should approach and enter the market, wine premiumization and much more in this Q&A session with Robin Copestick, MD at Copestick Murray

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Our Speakers

Angela Slade

Vice President Brand Strategy & Communications at Pacific Highway Wines & Spirits

Ross Appel

Attorney, Craft Beer Enthusiast, Intellectual Property.

Bob Paulinski

Bob Paulinski, MW is one of the top industry experts in private label wine development.

Deborah Parker Wong

An opinion-leading communicator, journalist, and author who specializes in the wine and spirits industries