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BTN Academy
2019 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
Strategies to Pair Product and Account Type for Increased Portfolio Sales
The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
Tailor Your Pitch for Your Account’s Customers
Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
Knowing the Team at Your Accounts is Key to Success
Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
How to Make the Most of Your Account Visits
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
How To Build A Modern Winery Sales Team
If you are among the hundreds of small-to-medium sized wine companies that are struggling to achieve your sales and distribution goals, taking a hard look at the structure of your sales team might be just the ticket here at the onset of the new year.
How to Battle Against Big Brand Importers and Distributors
To successfully fight big brands, sales reps need to roll up their sleeves and think of their accounts the same way exceptional hospitality people regard their guests.
The Distributor’s Dilemma: Your Checklist And How To Solve One Problem At A Time
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
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Articles
06/06/2019
2019 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
29/09/2018
Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
22/06/2018
Knowing the Team at Your Accounts is Key to Success
Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
15/06/2018
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
23/05/2018
Strategies to Pair Product and Account Type for Increased Portfolio Sales
The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
16/04/2018
How to Make the Most of Your Account Visits
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
17/03/2018
Tailor Your Pitch for Your Account’s Customers
Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
13/02/2018
The Distributor’s Dilemma: Your Checklist And How To Solve One Problem At A Time
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
Jump to Articles
new Webinars
Top Tips for Presenting Wine and Spirit Brands to U.S. Importers
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
View it now! Register now! Path to Purchase
Close the Consumer Gap & Increase Sales
View it now! Register now! A Modern Classic or the Kitchen Sink: References for Inspired Blends
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.
View it now! Register now! Top 10 Mistakes Wine and Spirits brands make when entering the US Market
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.
View it now! Register now! The Changing Media Landscape in the US
How to build your brand objectives through integrated communications
View it now! Register now! The Social Media Strategies To Get Your Tasting Room Buzzing
Here we present strategies on how tasting rooms have the opportunity to create loyal customers if a powerful tool like Social Media is used right.
View it now! Register now! The Rise Of The Greek Wine Empire
Greece is rising like a Phoenix and shaping its wine landscape with entrepreneurial spirit and confidence.
View it now! Register now! After ABBA and IKEA Swedish Wine Is Taking Centre Stage
In spite of all the challenges like climate change, Sweden's strict alcohol laws and lesser Swedish wineries, the Scandinavian country is gearing up to set itself in the drinks industry.
View it now! Register now! What To Expect From The Emerging Wine Market in Thailand
Thailand has a new found thirst for wine, and is all set to become the next big wine market that is worth targeting.
View it now! Register now! Dubai Wine Market - How It Works and What You Need To Know If You Want To Enter It
Here's everything you need to know about drinking in one of the fastest growing cities of United Arab Emirates, Dubai.
View it now! Register now!Our Speakers
John Beaudette
President and CEO of MHW, Ltd
John Trinidad
Attorney. Business, Alcohol Beverage, and Intellectual Property.
Damien Wilson
Damien Wilson was appointed in August 2015 as the inaugural Hamel Family Chair of Wine Business Education.
Michael Yurch
Michael Yurch is the President at Bluest Sky Group.
Gino Colangelo
Brand Building and Public Relations.
Donna Hartman
Donna focuses her practice on the representation of companies in the alcoholic beverage industry.