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BTN Academy
Tailor Your Pitch for Your Account’s Customers
Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
How to Make the Most of Your Account Visits
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
How To Build A Modern Winery Sales Team
If you are among the hundreds of small-to-medium sized wine companies that are struggling to achieve your sales and distribution goals, taking a hard look at the structure of your sales team might be just the ticket here at the onset of the new year.
The Distributor’s Dilemma: Your Checklist And How To Solve One Problem At A Time
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
How to Battle Against Big Brand Importers and Distributors
To successfully fight big brands, sales reps need to roll up their sleeves and think of their accounts the same way exceptional hospitality people regard their guests.
Knowing the Team at Your Accounts is Key to Success
Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
2018 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
Strategies to Pair Product and Account Type for Increased Portfolio Sales
The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
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Articles
29/09/2018
Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
10/09/2018
2018 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
22/06/2018
Knowing the Team at Your Accounts is Key to Success
Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
15/06/2018
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
23/05/2018
Strategies to Pair Product and Account Type for Increased Portfolio Sales
The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
16/04/2018
How to Make the Most of Your Account Visits
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
17/03/2018
Tailor Your Pitch for Your Account’s Customers
Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
13/02/2018
The Distributor’s Dilemma: Your Checklist And How To Solve One Problem At A Time
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
Jump to Articles
new Webinars
Top Tips for Presenting Wine and Spirit Brands to U.S. Importers
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
View it now! Register now! Path to Purchase
Close the Consumer Gap & Increase Sales
View it now! Register now! A Modern Classic or the Kitchen Sink: References for Inspired Blends
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.
View it now! Register now! Top 10 Mistakes Wine and Spirits brands make when entering the US Market
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.
View it now! Register now! The Changing Media Landscape in the US
How to build your brand objectives through integrated communications
View it now! Register now! How Wine Marketing Will Change in 2019
The wine world is changing faster than you think. Entering in this super digital year, it is high time now that wine marketers explore some innovative marketing strategies for 2019
View it now! Register now! What is the Most Important “P” in the Marketing Mix?
Your nectar may have earned a dozen gold medals, have a spectacular presentation, be priced correctly, but without DISTRIBUTION – your brand is nowhere
View it now! Register now! How Private Label Wines Fit Into the Wine Premiumization Trend
Private label wines are truly unique and can be used to enhance your overall brand. Use it to jump aboard the current premiumization trend before it’s too late.
View it now! Register now! Being a Distributor in the UK Market
Get insights on the UK wine market, how global producers should approach and enter the market, wine premiumization and much more in this Q&A session with Robin Copestick, MD at Copestick Murray
View it now! Register now! Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
View it now! Register now!Our Speakers
Angela Slade
Vice President Brand Strategy & Communications at Pacific Highway Wines & Spirits
Ross Appel
Attorney, Craft Beer Enthusiast, Intellectual Property.
Bob Paulinski
Bob Paulinski, MW is one of the top industry experts in private label wine development.
Deborah Parker Wong
An opinion-leading communicator, journalist, and author who specializes in the wine and spirits industries
Michael Yurch
Michael Yurch is the President at Bluest Sky Group.
Robert P (Bobby) Koch
President and Chief Executive Officer of Wine Institute.