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Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
It’s helpful to start out by looking at the environment you currently occupy and how pressures become primary motivators directing your business.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.View it now! Register now!
Close the Consumer Gap & Increase SalesView it now! Register now!
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.View it now! Register now!
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.View it now! Register now!
How to build your brand objectives through integrated communicationsView it now! Register now!
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