BTN Academy
Get practical industry based knowledge with 'how to do it' articles and webinars and grow your brand.
BTN Academy
How To Build A Modern Winery Sales Team
If you are among the hundreds of small-to-medium sized wine companies that are struggling to achieve your sales and distribution goals, taking a hard look at the structure of your sales team might be just the ticket here at the onset of the new year.
2018 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
Suppliers Tool Kit: Must Have Support Tools For Your Importers and Distributors
The following are some basic tools that every distributor would find useful weapons in the on-going battle to gain territory in on- and off-premise markets.
10 Tips to Designing the Perfect Trade Advert
From promises of profit maximization and the timing of your campaign to sample designs of your programming and merchandising, there are a lot of things to consider when designing your new ad.
How Wineries Can Leverage Snapchat’s Latest Features
Snapchat will continue to be an attractive new platform for reaching millennial wine drinkers. By tapping into new features and functionality, you will have even more tools to connect and engage with wine drinkers.
How To Pitch Your Brand In National Restaurant Chains
The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
Nine Ways That Supplier "Work Withs" Can Help Boost Sales
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.
How to Build a Cult-Like Following For Your Brand
BTN Takes a look at How to Build a Loyal Fan Base for your Craft Beer, Wine, Spirits and Non-Alcoholic Beverage Brands.
Top 10 Tips For A Successful Brand Launch
Through examples of companies and brands that have had successful product launches in the U.S., John Beaudette, President of MHW, outlines 10 tips for a successful brand launch.
Browse BTN Academy by Category…
Keyword search
Enter a keyword to find BTN Academy Articles in our database.
Jump to Webinars
Articles
17/11/2017
How To Pitch Your Brand In National Restaurant Chains
The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
08/12/2017
How to Build a Cult-Like Following For Your Brand
BTN Takes a look at How to Build a Loyal Fan Base for your Craft Beer, Wine, Spirits and Non-Alcoholic Beverage Brands.
09/09/2017
2018 Checklist on How to Pitch a Distributor
This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.
09/01/2018
How Wineries Can Leverage Snapchat’s Latest Features
Snapchat will continue to be an attractive new platform for reaching millennial wine drinkers. By tapping into new features and functionality, you will have even more tools to connect and engage with wine drinkers.
18/11/2017
10 Tips to Designing the Perfect Trade Advert
From promises of profit maximization and the timing of your campaign to sample designs of your programming and merchandising, there are a lot of things to consider when designing your new ad.
10/12/2017
Nine Ways That Supplier "Work Withs" Can Help Boost Sales
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.
07/12/2017
Suppliers Tool Kit: Must Have Support Tools For Your Importers and Distributors
The following are some basic tools that every distributor would find useful weapons in the on-going battle to gain territory in on- and off-premise markets.
18/12/2017
Top 10 Tips For A Successful Brand Launch
Through examples of companies and brands that have had successful product launches in the U.S., John Beaudette, President of MHW, outlines 10 tips for a successful brand launch.
Jump to Articles
new Webinars
Top Tips for Presenting Wine and Spirit Brands to U.S. Importers
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.
View it now! Register now! Path to Purchase
Close the Consumer Gap & Increase Sales
View it now! Register now! A Modern Classic or the Kitchen Sink: References for Inspired Blends
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.
View it now! Register now! Top 10 Mistakes Wine and Spirits brands make when entering the US Market
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.
View it now! Register now! The Changing Media Landscape in the US
How to build your brand objectives through integrated communications
View it now! Register now!Our Speakers
Richard Halstead
Richard is co-founder and COO at Wine Intelligence.
Brandy Rand
Brandy has over 15 years marketing and management experience in the beverage alcohol industry.
Damien Wilson
Damien Wilson was appointed in August 2015 as the inaugural Hamel Family Chair of Wine Business Education.
Deborah Gray
Import Specialiast, Sales, Distribution, Marketing
Lewis Perdue
Editor and Publisher of Wine Industry Insight
Donna Hartman
Donna focuses her practice on the representation of companies in the alcoholic beverage industry.