Beverage Trade Network Radio

How to Build a 500,000 case Virtual Wine Company - Kevin Mehra: IBWSS SF - Episode#01

Bulk and Private Label


How Kevin Mehra and team built his wine company into the fastest growing wine company in the US market. With no winery and vineyards, how can entrepreneurs build a 500,000 cases wine business? Solid tips on marketing, branding, sales, and distribution for private label brand owners, wineries, breweries, and distilleries.

About Kevin Mehra

Kevin is the President and founder of Latitude Beverage Company, the innovative, Boston-based wine company behind a portfolio of fast-growing wine brands, including 90+ Cellars. Kevin has been in the wine and spirits industry for nearly two decades. He started working for Phillips Beverage Company in the UV Vodka division where he helped rapidly build and grow its East Coast business and was ultimately promoted to Director of International Sales.

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