BTN Academy // Articles
Knowing the Team at Your Accounts is Key to Success
Favorite22/06/2018 | Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Favorite15/06/2018 | Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
How to Promote Wine Scores
Favorite11/06/2018 | Wines scores are fabulous to promote your wines. You just need to be a bit creative to leverage these scores. Here are some ideas
Strategies to Pair Product and Account Type for Increased Portfolio Sales
Favorite23/05/2018 | The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
How To Begin Exporting Wine To The UK Market
Favorite15/05/2018 | The article will take you through the UK alcohol market and help you build your UK export strategy step by step
How to Position Your Products for Success?
Favorite27/04/2018 | Here are some tips for you to position your products in the best possible way and some insights on how it will work well for your accounts and for you.
How to Make the Most of Your Account Visits
Favorite16/04/2018 | Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
How Sales Reps Can Sell To Large Volume Buyers
Favorite30/03/2018 | It is always a supplier's dream to sell their product to the large volume buyers including a chain of retail stores, a group of hotels, an airline, a cruise ship company etc. This article will help you fulfill that dream.
Where in the U.S. Can You Legally Consume Cannabis?
Favorite20/03/2018 | As of January 2018, there are now 30 U.S. states and the District of Columbia where marijuana has been legalized in some form, such as for medicinal purposes. Here is the list for you.
