BTN Academy // Articles
The UK Market – Is the Specialist Importer Where the Gold Is?
Favorite20/07/2018 | If you are looking to export to the UK, searching for a specialist is one strategy that might pay off. Here is how it works
Being Part of Your Wine Trade Community
Favorite09/07/2018 | The wine and spirits trade community greatly benefit you to carve out a niche for yourself within the community. You must leverage it. Here is what you need to do
Influence Of The Private Reviews Of The Wine Social Networking Site
Favorite28/06/2018 | Sales of wine are directly related to the quality of private reviews. This article elaborates the study carried out by the AAWE on the evaluation of the influence of consumer reviews.
Knowing the Team at Your Accounts is Key to Success
Favorite22/06/2018 | Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Favorite15/06/2018 | Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
How to Promote Wine Scores
Favorite11/06/2018 | Wines scores are fabulous to promote your wines. You just need to be a bit creative to leverage these scores. Here are some ideas
Strategies to Pair Product and Account Type for Increased Portfolio Sales
Favorite23/05/2018 | The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
How To Begin Exporting Wine To The UK Market
Favorite15/05/2018 | The article will take you through the UK alcohol market and help you build your UK export strategy step by step
How to Position Your Products for Success?
Favorite27/04/2018 | Here are some tips for you to position your products in the best possible way and some insights on how it will work well for your accounts and for you.
