BTN Academy // Articles
Being a Distributor in the UK Market
Favorite08/10/2018 | Get insights on the UK wine market, how global producers should approach and enter the market, wine premiumization and much more in this Q&A session with Robin Copestick, MD at Copestick Murray
Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine
Favorite29/09/2018 | Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine
The UK Market – Is the Specialist Importer Where the Gold Is?
Favorite20/07/2018 | If you are looking to export to the UK, searching for a specialist is one strategy that might pay off. Here is how it works
Being Part of Your Wine Trade Community
Favorite09/07/2018 | The wine and spirits trade community greatly benefit you to carve out a niche for yourself within the community. You must leverage it. Here is what you need to do
Influence Of The Private Reviews Of The Wine Social Networking Site
Favorite28/06/2018 | Sales of wine are directly related to the quality of private reviews. This article elaborates the study carried out by the AAWE on the evaluation of the influence of consumer reviews.
Knowing the Team at Your Accounts is Key to Success
Favorite22/06/2018 | Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Favorite15/06/2018 | Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
How to Promote Wine Scores
Favorite11/06/2018 | Wines scores are fabulous to promote your wines. You just need to be a bit creative to leverage these scores. Here are some ideas
Strategies to Pair Product and Account Type for Increased Portfolio Sales
Favorite23/05/2018 | The success of any product in the portfolio is determined by choosing the best strategies for pricing, packaging, and distribution. This article will help you choose those strategies for successful and increased portfolio sales
