BTN Academy Marketing & Sales
Showing 10 records. From 1 to 10 (from a total of 179).
The Chinese Tmall/WeChat Model: How to Tap New Wine Distribution Models in China
Favorite15/06/2018 | Looking to grow your distribution in the fast-growing Chinese wine market? Tmall, an e-commerce website, and WeChat, a social medium platform are just the tools you need
How to Promote Wine Scores
Favorite11/06/2018 | Wines scores are fabulous to promote your wines. You just need to be a bit creative to leverage these scores. Here are some ideas
How to Make the Most of Your Account Visits
Favorite16/04/2018 | Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
Tailor Your Pitch for Your Account’s Customers
Favorite17/03/2018 | Help your buyer, make their job easier, and it’s very likely that they will return the favor by becoming steady accounts for you.
What Are Retailers Really Looking For in Private Label and Bulk Suppliers?
Favorite15/03/2018 | At IBWSS London, Clive Donaldson, Wine Sourcing Manager at Wm Morrison Supermarkets (“Morrisons”) talked about the importance of private label for retailers and what they seek from private label & bulk suppliers
Building a Community for Your Customers
Favorite23/02/2018 | Your customers are not nameless people who randomly or periodically buy products or services from you in-person or online, they’re your community.
How Wineries Can Win at Local SEO and Increase Cellar Door Sales
Favorite16/02/2018 | Many aspects of SEO are complicated, there are certain actions you can take on your own to help your wine store get found in local searches.
Make Your Wine Store a Lean, Mean, Selling Machine
Favorite30/01/2018 | From the perspective of a retail wine buyer, the competitive landscape is getting more difficult by the day. That means your business model needs to be changing to keep up with the changes.
How to Win Over Retailers and Influence Them With Effective Merchandising and Programming
Favorite24/01/2018 | It all starts with understanding the broader changes that are taking place within the retail wine landscape.
