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Sommeliers Choice Awards 2024 Winners

Top 10 Tips For A Successful Brand Launch

  • Category: Operations and management
  • Date: 14/04/2020
Through examples of companies and brands that have had successful product launches in the U.S., John Beaudette, President of MHW, outlines 10 tips for a successful brand launch.

How to Make the Most of Your Account Visits

  • Category: Operations and management
  • Date: 16/04/2018
Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.

Tips to Get Paid On Time and In Full.

  • Category: Operations and management
  • Date: 09/09/2017
How wineries, breweries and distilleries can reduce the risk of unpaid receivables and maximize their chances at collecting on overdue invoices.

The Vineyardless Vintner: The Benefits of Owning a Virtual Winery

  • Category: Operations and management
  • Date: 21/04/2017
There is the scenic route and then there is the freeway. Each person rolls their own way, so it's best for you to figure out the path you would like to take. If you decide to take on the role of the Vineyardless Vintner, here's what you need to know.

10 Factors in Your Press Release That Will Catch the Media Attention

  • Category: Operations and management
  • Date: 17/03/2017
Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.