Through examples of companies and brands that have had successful product launches in the U.S., John Beaudette, President of MHW, outlines 10 tips for a successful brand launch.

Putting oneself into the place a retailer and understanding what their real (and perceived) needs are is very Important. Read our full article here.

Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.

A good price for the company – on ingredients, packaging, manufacturing, and distribution – means the best price for their customers.

There is the scenic route and then there is the freeway. Each person rolls their own way, so it's best for you to figure out the path you would like to take. If you decide to take on the role of the Vineyardless Vintner, here's what you need to know.

Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.