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ROK Stars and Central Hisúmer sign multi-year exclusive Distribution Agreement for OVAL Vodka in Spain, Portugal and Andorra
- Category: Other
- Date: 22/01/2014
Rapid global deployment of ROK Drinks portfolio continues
National Association of the Deaf and PepsiCo Tap Amber Zion to Bring ASL to Super Bowl XLVIII
- Category: Other
- Date: 22/01/2014
The National Association of the Deaf (NAD) and PepsiCo announced today that after an extensive search actress Amber Zion has been selected.
Bud Light Platinum Announces EDM Campaign, Turn Up Your Night, Featuring New Single From Multi-Platinum Artist Zedd
- Category: Other
- Date: 22/01/2014
Bud Light Platinum announced today its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content.
Coke Installs 1 Millionth HFC-Free Cooler
- Category: Other
- Date: 22/01/2014
The Coca-Cola Company today announced that it has installed its 1 millionth hydrofluorocarbon (HFC)-free cooler using natural refrigerant in the marketplace, preventing the emission of 5.25 million metric tons of CO2 over 10 years.
PepsiCo to Host NYC Super Bowl Celebration
- Category: Other
- Date: 22/01/2014
PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City.
Suntory denies Whyte & Mackay takeover
- Category: Other
- Date: 21/01/2014
Suntory has confirmed it has “no plans to acquire Whyte & Mackay†following rumours circulated by an Indian news channel.
SABMiller Taps Emerging Markets for Growth
- Category: Other
- Date: 21/01/2014
SABMiller's third quarter growth was driven by its emerging market businesses where the company says it is "successfully targeting new consumers through affordability and premiumzation initiatives" across its brand portfolios.
Coke Exploring iBeacons for World Cup
- Category: Other
- Date: 21/01/2014
Coke is testing the viability of using Apple's iBeacons as a major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor. (The Drum)
The Macallan 'M' achieves a New World Record price at US $628,000 at Sotheby's Hong Kong
- Category: Other
- Date: 20/01/2014
HONG KONG, Jan. 20, 2014 /PRNewswire/ -- Saturday night saw the sale of a stunning rare 6 liter "Imperiale" version of the highly sought after Macallan M
AB InBev splashes $5.8bn cash on Cass, buys South Korea’s No.1 brewer
- Category: Other
- Date: 20/01/2014
Anheuser-Busch InBev will pay $5.8bn for South Korea’s largest beer player Oriental Brewery and says the deal provides a platform to export brands including Cass more widely.