Pernod Ricard Unveils Home Spirits Dispenser
Pernod Ricard, plans to target at-home drinkers with a refillable dispenser to make cocktails as the company works to spur growth with new products and technology.
Pernod Ricard SA (RI), Europe’s second-biggest distiller, plans to target at-home drinkers with a refillable dispenser to make cocktails as the company works to spur growth with new products and technology. Pernod, the maker of Chivas whisky and Absolut vodka, is creating a system that can be linked to a computer, tablet or smartphone to help mix cocktails at home by dispensing liquor, Alain Dufosse, who heads the company’s Breakthrough Innovation Group, said today at an investor event in Paris. (Bloomberg BusinessWeek).
