Sidney Frank Importing Company, Inc., and Spirits by Maison des Futailles L.P. of Montreal, Canada jointly announce that Sidney Frank Importing Company, Inc. will become the exclusive importer and distributor of Sortilege in the United States, effective immediately.

Glenmorangie, the a whisky distillery, is readying a global marketing campaign that will be part-created by the public for its Taghta brand, a name decided on last year by single malt fans.

Beam Inc. is at present in a quagmire regarding its decision to be taken over by Suntory Holdings Ltd.

M.S. Walker is pleased to welcome Kennedy Irish, an innovative line of Irish Whiskey Infusions, to its brand portfolio.

PepsiCo will present a free, three-day celebration of Super Bowl XLVIII and its hosts, New York and New Jersey, at Bryant Park in New York City.

The Coca-Cola Company today announced that it has installed its 1 millionth hydrofluorocarbon (HFC)-free cooler using natural refrigerant in the marketplace, preventing the emission of 5.25 million metric tons of CO2 over 10 years.

Bud Light Platinum announced today its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content.

The National Association of the Deaf (NAD) and PepsiCo announced today that after an extensive search actress Amber Zion has been selected.

Rapid global deployment of ROK Drinks portfolio continues

Coke is testing the viability of using Apple's iBeacons as a major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor. (The Drum)