Glenmorangie, the a whisky distillery, is readying a global marketing campaign that will be part-created by the public for its Taghta brand, a name decided on last year by single malt fans.

The activity is part of the Cask Masters programme, which has allowed the whiskey to be crowd-managed from its name and bottle design to the campaign that will promote it.

See more at: http://www.thedrum.com/news/2014/01/21/glenmorangie-whiskey-launch-global-marketing-campaign-decided-public