Dos Equis Looks to Repeat Success of Dos de Mayo Promo
This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday.
This spring, Dos Equis is leveraging the success of its 2013 Dos de Mayo program by inviting adult consumers, 21 and older, to take a new path and discover more interesting and more meaningful celebrations leading up to the Cinco de Mayo holiday. This year’s Dos Equis’ Dos de Mayo retail and on-premise program includes special limited-edition packaging, Cinco themed cross merchandising offers at retail, and a proprietary Dos de Mayo photo app for on-premise gatherings.
