ST. LOUIS, Jan. 21, 2014 /PRNewswire/ -- Bud Light Platinum announced today its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with GRAMMY nominated DJ/producer/songwriter Zedd.

"Every night has that 'turn up moment,' as does every song," said Zedd. "Bud Light Platinum has worked with a range of renowned musical talent and I'm excited to pioneer the brand's return to EDM."

Since Bud Light Platinum's launch in 2012, music and nightlife have been at the core of the brand's identity, including a partnership with Sensation and tracks by Kanye West and Avicii in past ad campaigns. In 2013, Bud Light Platinum successfully partnered with Justin Timberlake, helping both reach deeper connections with consumers and building the brand's credibility in the music space. 

Bud Light Platinum's new campaign, developed by Translation, will launch during The 56^th Grammy Awards this Sunday, January 26^th.

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