Coke Exploring iBeacons for World Cup
Coke is testing the viability of using Apple's iBeacons as a major part of its marketing activity for major calendar events including the World Cup, for which it is a key sponsor. (The Drum)
The FMCG giant has been developing a number of mobile initiatives over the past year, including its use of mobile marketing platform Weve, and is now looking ahead to how mobile tools can help it further integrate all its marketing activity around events such as the World Cup.
See more at: http://www.beverageworld.com/news/headline/3603/coke-exploring-ibeacons-for-world-cup
