ROK Stars, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROK Drinks division has signed a multi-year exclusive agreement with Alicante-based premium spirits importer Central Hisúmer for the distribution of ROK’s super premium, multi award-winning, OVAL Vodka across Spain, Portugal and Andorra.

Since its founding in 1887 and managed by 4 generations of the same family, Central Hisúmer has marketed the highest quality premium spirits across Spain, Portugal and, more recently, Andorra, which it has carefully selected from leading producers from around the world.

The agreement between ROK and Hisúmer will begin with immediate effect.

OVAL Vodka, produced in the purpose-built OVAL facility in Austria in a patented process which bonds water molecules to alcohol molecules in a process called ‘structuring’, is a multi award-winning, super-premium vodka which not only delivers the ultimate in smoothest-tasting vodka, but also reduces the diuretic effect of alcohol consumption.

“For 600 years, all vodkas have been made the same way. Until now. Until OVAL”

Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We’ve been supplying Central Hisúmer with OVAL Vodka for some time and we look forward to working even more closely with them under this exclusive supply agreement to push sales across the Iberian peninsula as a key part of our rapid global deployment of our ROK Drinks portfolio.”

Antonino Fabregat de Rojas, the Director General of Central Hisúmer announced ‘We have enjoyed considerable success already with OVAL Vodka, so we are delighted to have now been chosen as the exclusive distributor in our market place and we look forward to establishing the brand as the premium vodka market leader in this territory.”

ROK Stars PLC, listed on the Stuttgart Stock Exchange, has an expanding portfolio of ‘game-changing’ products which, in addition to OVAL Vodka, includes the premium Bavarian beer ‘ABK Beer – Since 1308’ and ROK Natural Energy Drink, with several more products currently under review and development including a new Irish whiskey brand due to launch in February 2014.

ROK Stars was co-founded by John Paul DeJoria, known as ‘America’s favorite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand.

More information at:

www.rokdrinks.com
www.hisumer.com