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BTN Academy

13/02/2018

How to Battle Against Big Brand Importers and Distributors

To successfully fight big brands, sales reps need to roll up their sleeves and think of their accounts the same way exceptional hospitality people regard their guests.

18/11/2014

How Small Breweries Can Use Education to Compete Against Consolidation in the Beer Industry

BTN interviews Ray Daniels, the director and founder of the Cicerone Certification Program, on how craft breweries can use education to build a strong marketplace.

22/12/2014

What Are The Top 10 CRM Strategies to Convert Data Into Sales?

BTN writes on how can you use data to increase sales for your winery, brewery or distillery.

27/10/2017

How to Become a High Volume Private Label Supply Partner

This article looks at some of the key fundamentals any winery looking to supply higher volume private labels should understand. There’s a lot more to it than just price.

31/01/2014

Advanced Linkedin Techniques

Beverage Trade Network looks at how wine, craft beer, and micro distilleries can build an interactive LinkedIn Company Page that drives site traffic and sales.

06/04/2016

Key Provisions To Include In Your Distribution Agreements

The ten steps that wineries, breweries and distilleries should take to protect their brand when negotiating distribution contracts in new territories.