Fresh, captivating, contemporary

Brand Philosophy

To create a new demand with unparalleled and memorable occasions offering a refreshing
and contemporary twist to the traditional gin experience.

Brand Story

Wabi Sabi Gin was developed by a devoted gin enthusiast and Japan’s trailblazing female spirits
entrepreneur. She started the journey as a passion project to create the gin she wants to drink, and it
evolved into a mission to create a memorable, versatile gin that would work with or without a
cocktail blend.

Together with her husband, who earned distilling expertise from Holland and the UK to support her
journey, and later joined by an award-winning chef friend, they dedicated years to experimentation
and refinement achieving an elegant product with bold layers, complex aroma and refreshing flavors
that epitomized the principles of 'Wabi Sabi Gin', celebrating Japan’s artistry and Dutch expertise.

Why Importers Should Partner With Wabi Sabi Gin?

Wabi Sabi Gin’s bold and refreshing palate cleansing effect for multi course meal enhance fine dinner’s experiences. Founders in Japan catered the flavors to go with Japanese food and Sushi. Here are some of the main reasons importers should sample the award winning gin and check the pricing.

Wabi Sabi Gin, an award-winning spirit crafted in Japan, offers a bold and refreshing palate cleanse perfect for multi-course meals, especially Japanese cuisine and sushi. Explore our unique position and competitive pricing. Sample it today.

1. Profitability for Bars / Versatility

From speedy serves such as super dry martini, Gin & Soda water (more reasonable than tonic water) and Oyu-Wari that minimize idling customer’s time at bar, to mixology after the 1st speedy serves. The eye-catching label on crowded shelves draw more interests from customers.

Fast, refreshing, speedy drinks to start (G&Ts or S’onic), followed by expertly crafted cocktails to savor. The eye-catching label stands out on crowded shelves, sparking customers’ attention and getting the evening started right.

2. Award-Winning Quality:

Wabi Sabi Gin has received multiple international medals, including Double Masters Medals for ultra-premium and micro-distillery categories in the Global Gin Masters. This recognition highlights the exceptional quality based on Dutch gin making expertise and Japan’s uncompromised craftsmanship of the gin.

3. Sustainability:

Unlike most other gins, Wabi Sabi Gin avoids citrus fruits due to their susceptibility to pests and diseases, making pesticide-free cultivation nearly impossible. Instead, we use organic herbs like lemon verbena and lemongrass for a citrus flavor. Our base spirit is made from winter wheat, which is sustainably farmed with minimal water, high yields, and natural resistance to weeds, reducing the need for weed control. Additionally, we are building a qualified network for distributed production to minimize materials shipping around the world, ensuring efficiency and sustainability.

Wabi Sabi Gin takes a unique approach to sustainability. Unlike most gins, the gin avoids citrus fruits due to the challenges of pesticide-free cultivation. Instead, they use organic herbs like lemon verbena and lemongrass for a bright, citrus flavor. The base spirit is crafted from sustainably farmed winter wheat, minimizing water usage and naturally reducing the need for weed control. And their distributed production minimizes shipping, ensuring an eco-friendly and efficient process

4. Unique Brand Story:

Wabi Sabi Gin was created Japan’s 1st female brand owner and joined by two other international friends in Tokyo who carries uncompromised Japanese spirit. The brand’s story and commitment to quality resonate with consumers looking for authentic and unique products.

Wabi Sabi Gin is the creation of Japan's first female spirits brand owner, her husband, and an internationally award-winning chef, all based in Tokyo. Together, they've crafted an uncompromising Japanese spirit, with a story and commitment to quality that resonates with consumers seeking authentic and unique experiences.

5. Comprehensive Support:

Wabi Sabi Gin offers comprehensive support to its partners, including marketing materials, brand training, and promotional activities. This ensures that importers have the resources they need to successfully market and sell the product. When required, we attempt to make in-person site visits with founders or company representatives.

Product Assortment

Wabi Sabi Gin – 700ml | 43% ABV

Ichigo Ichie RTD – 100ml | 20.3% ABV

Wabi Sabi Sakura Gin – 700ml | 40% ABV (seasonal)

Wabi Sabi Gin – 700ml | 43% ABV | Award Winning Original gin

Ichigo Ichie RTD – 100ml | 20.3% | Italy meets Japan - Wabi Sabi Gin-based RTD Developed by Drink Kong, a World’s Top 50 Bar (Italy)

Wabi Sabi Sakura Gin – 700ml | 40% ABV | Developed exclusively for UK Craft Gin Club Gin of the Month April 2024

Tasting and Pairing Notes

Long Finish

Celebrated for its exceptional layered and bold aromas coupled with a complex, long finish, Wabi Sabi Gin is a favorite among sommeliers, bartenders, chefs and consumers, those who appreciate the depth of flavors.

Versatile, Speedy Serves

Wabi Sabi Gin’s intricate and memorable flavours require no additional mixing, making it perfect for quick and simple
cocktails. Its smoothness encourages customers to enjoy multiple glasses. The long finish and bold aromas also enhances the robustness of any mixology cocktail experience.

When mixed with fine bubble soda or light tonic water, Wabi Sabi Gin creates a refreshing, palate-cleansing drink, ideal for enjoying between dishes during multi-course meals, including sushi, and also moderately greasy food.

Wabi Sabi Gin's complex yet memorable flavors shine through beautifully, even in the simplest cocktails. Its smooth character invites you to savor multiple glasses, while its long finish and bold aromas add depth to any mixology creation. Paired with fine bubble soda or light tonic, it becomes a refreshing palate cleanser, complementing a range of cuisines, from delicate sushi to moderately rich dishes. Wabi Sabi Gin shines in Oyu-Wari, a traditional Japanese hot water and spirit blend, herbal tea with a kick.

Unique, Organic Botanicals

Featuring pure citrus flavor solely from organic herbs and the essence of a cherished Japanese rose, used in French perfumes for unparalleled fragrance.

WABI SABI Gin

Wabi Sabi Gin is a Japanese aesthetics that discovers beauty in imperfection, impermanence, and simplicity, A sense of profound and rich in tranquility. It is the soul of Wabi Sabi Gin.

Winner of the London Spirits Competition Gold Medal 2023 (95 points), see product page here.

“incredible quality... can drink naturally”

“fantastic complexity”

“My personal favorite…dry, well-balanced and quite complex… use for cocktails, especially a good martini”