Fresh, captivating, contemporary

Brand Philosophy

To create a new demand with unparalleled and memorable occasions offering a refreshing
and contemporary twist to the traditional gin experience.

Brand Story

Wabi Sabi Gin was developed by a devoted gin enthusiast and Japan’s trailblazing female spirits
entrepreneur. She started the journey as a passion project to create the gin she wants to drink, and it
evolved into a mission to create a memorable, versatile gin that would work with or without a
cocktail blend.

Together with her husband, who earned distilling expertise from Holland and the UK to support her
journey, and later joined by an award-winning chef friend, they dedicated years to experimentation
and refinement achieving an elegant product with bold layers, complex aroma and refreshing flavors
that epitomized the principles of 'Wabi Sabi Gin', celebrating Japan’s artistry and Dutch expertise.

Why Importers Should Partner With Wabi Sabi Gin?

Wabi Sabi Gin, an award-winning spirit crafted in Japan, offers a bold and refreshing palate cleanse perfect for multi-course meals, especially Japanese cuisine and sushi. Explore our unique position and competitive pricing. Sample it today.

Profitability for Bars / Versatility: Fast, refreshing, speedy drinks to start (G&T's or Sonic), followed by expertly crafted cocktails to savor. The eye-catching label stands out on crowded shelves, sparking customers’ attention and getting the evening started right.

Sustainability: Wabi Sabi Gin takes a unique approach to sustainability. Unlike most gins, the gin avoids citrus fruits due to the challenges of pesticide-free cultivation. Instead, we use organic herbs like lemon verbena and lemongrass for a bright, citrus flavor. The base
spirit is crafted from sustainably farmed winter wheat, minimizing water usage and naturally reducing the need for weed control. And their distributed production minimizes shipping, ensuring an eco-friendly and efficient process.

Unique Brand Story: Wabi Sabi Gin is the creation of Japan's first female spirits brand owner, her husband, and an internationally award-winning chef, all based in Tokyo. Together, we've crafted an uncompromising Japanese spirit, with a story and commitment to quality that resonates with consumers seeking authentic and unique experiences.

Product Assortment

Wabi Sabi Gin – 700ml | 43% ABV | Award Winning Original gin
Ichigo Ichie RTD – 100ml | 20.3% | Italy meets Japan - Wabi Sabi Gin-based RTD Developed by Drink Kong, a World’s Top 50 Bar (Italy)
Wabi Sabi Sakura Gin – 700ml | 40% ABV | Developed exclusively for UK Craft Gin Club Gin of the Month April 2024

Tasting and Pairing Notes

Wabi Sabi Gin

A harmonious blend of unique botanicals and seasonal nuances makes Wabi Sabi Gin a favorite among sommeliers, bartenders, chefs and consumers. Beautiful round smooth juniper notes, cardamom, floral on the nose and palate with a smooth balanced finish.

Wabi Sabi Sakura Gin

Wabi Sabi Sakura Gin™, Sakura, Japanese cherry blossoms, symbolize life’s transient beauty and renewal. A beautiful round smooth expression of Sakura Blossom, it imparts delicate floral notes & subtle sweetness.

Ichigo Ichie (RTD)

Crafted by renowned Italian bartender Patrick Pistolesi, this exquisite cocktail combines Wabi Sabi Gin’s refined Japanese botanicals with herbal and spicy notes from Cocchi's Americano Bianco, a fortified Italian white wine, offering a refreshing taste with a hint of herbs, spice and Yuzu citrus.

WABI SABI Gin

Wabi Sabi Gin is a Japanese aesthetics that discovers beauty in imperfection, impermanence, and simplicity, A sense of profound and rich in tranquility. It is the soul of Wabi Sabi Gin.

Winner of the London Spirits Competition Gold Medal 2023 (95 points), see product page here.

“incredible quality... can drink naturally”

“fantastic complexity”

“My personal favorite…dry, well-balanced and quite complex… use for cocktails, especially a good martini”