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The First Meeting with a Buyer

In this article we discuss how you can make your importers and distributors meeting more effective. The article outlines what you need to cover in your first meeting and how to structure your first meeting.

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Before you can sell your beverage to consumers, you have to sell it to trade buyers – the importers and the distributors. The battle for brand attention and shelf space is a brutal one. Buyers don’t have a lot of time, and much of it is filled up with noise from brands that are jockeying for their attention.

How can you get a chunk of that attention and once you do—how do you convince them to give you a chance?

 

 

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