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The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
BTN outlines 10 tips on how to prepare your marketing team for your next campaign.
Major factors that are influencing retail stores and effective merchandising programs that work in retail.
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.
From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.
It’s important to plan your way and map out an informed strategy with Google Analytics in order to illuminate the path to increased sales.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.View it now! Register now!
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.View it now! Register now!
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.View it now! Register now!
How to build your brand objectives through integrated communicationsView it now! Register now!
A detailed overview of the pricing structure of the three tier system and how to accurately price wine brands for the US marketView it now! Register now!
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