Get practical industry based knowledge with 'how to do it' articles and webinars and grow your brand.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
Many small companies know they have a very good product but are having difficulty gaining retail buyer attention and distribution.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
BTN outlines 10 tips on how to prepare your marketing team for your next campaign.
Major factors that are influencing retail stores and effective merchandising programs that work in retail.
Why working with your distributor's sales team is your best investment and how to ensure you produce results for yourself and your distributor.
Whether your portfolio is small or large, your success will rest on your ability to build a strong relationship with your customer that adds value to their business. With this goal, there are some good concepts to follow.
From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.View it now! Register now!
This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017.View it now! Register now!
10 most important points wineries and distilleries should get right in order to have a successful entry to the US market.View it now! Register now!
How to build your brand objectives through integrated communicationsView it now! Register now!
A detailed overview of the pricing structure of the three tier system and how to accurately price wine brands for the US marketView it now! Register now!
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