20/01/2017 | Pricing your product rightly is the key to success in the US market. Are you doing it right? Do you know the appropriate margins to be kept at each tier to ensure profits and a workable structure for all parties? Read on to know how to price your product correctly.
23/12/2016 | In this article we discuss how you can make your importers and distributors meeting more effective. The article outlines what you need to cover in your first meeting and how to structure your first meeting.
17/11/2016 | Many try, many fail and some survive. Here are the Top 10 Tips from brand-owners that launched their brands in the U.S market successfully and sustained their growth to become leaders in their category.
02/11/2016 | The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.