17/03/2017 | Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
10/03/2017 | A few years ago, craft brews were exceptional. Today there are many more craft breweries in the US, each telling their own story with their unique brew. What are the key items you need to check off your list to be picked up by a distributor?
27/01/2017 | Like many wineries, if your sales numbers have been stagnant over the past few years, there is a new approach that you must explore. Make your winery profitable again by delving into how bulk wine can help sales thrive and ways to get started.
20/01/2017 | Pricing your product rightly is the key to success in the US market. Are you doing it right? Do you know the appropriate margins to be kept at each tier to ensure profits and a workable structure for all parties? Read on to know how to price your product correctly.