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BTN Academy

11/09/2015

Overview of the Australian Beer, Wine and Spirit Market.

Information on current data and developing trends in the Australian adult beverage industry.

18/11/2017

10 Tips to Designing the Perfect Trade Advert

From promises of profit maximization and the timing of your campaign to sample designs of your programming and merchandising, there are a lot of things to consider when designing your new ad.

22/06/2018

Knowing the Team at Your Accounts is Key to Success

Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well

17/01/2014

Interview With Stevie Kim: Expectations Of China Wine Importers

In this article, BTN interviews Stevie Kim who is a Korean American whoâs resident of Italy and is a general coordinator of Italian wine trade fair, Vinitaly. We bet she knows China like you know your winery.

25/11/2016

How to Be a Beverage Boss: Tips for Budding Beverage Innovators

In this article BTN writes about 6 factors that brand owners can focus on to differentiate them from the crowded market place.

11/01/2018

How To Build A Modern Winery Sales Team

If you are among the hundreds of small-to-medium sized wine companies that are struggling to achieve your sales and distribution goals, taking a hard look at the structure of your sales team might be just the ticket here at the onset of the new year.