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The Importance of Packaging In the Beverage Industry

As companies undertake operations to update packaging, consumers are faced with increasing changes in the way that their favorite products look on the shelf.

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Whether walking through a supermarket, having dinner at a restaurant, or looking for presents to give to relatives and friends, customers are always choosing between new and familiar wine, beer and spirits brands.

In fear of losing their established customer base, companies are careful not to alter the look of familiar products too much, but with innovative technologies being employed in packaging across the industry it's important to determine how to optimize your offering.

One of the most important point-of-sale merchandising tools, packaging adds value, gives a brand personality and is the first thing that consumers will notice about your brand.

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