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10 Do-or-Die Lessons for your Sales Team

Does your winery, distillery or brewery focus on training a killer sales team? Read this article and pick up the do-or-die lessons for leading your employees to sales success.

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If you’re at the helm of a winery, brewery, distillery, retail shop, or distribution company, managing a powerful sales force is vital to your brand’s survival. Sales insiders happily chant that, “great salespeople are not born, they are made.” It should not come as a surprise that great sales teams are not miracles – they are created. However, salespeople differ in experience and core beliefs and creating a unified sales force can be quite challenging.

Successful teams are managed by expert leaders who are equipped with a handful of do-or-die lessons that help the team not only survive, but thrive when the going gets rough. Salesmanship is therefore not a personality trait, it is a skill – one that requires constant training and tune-ups over the course of a career.

Whether your sales force is two or two-hundred strong, here are the top 10 do-or-die lessons to teach your team:

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