BTN Academy

BTN Academy / Articles

10 Do-or-Die Lessons for your Sales Team


Does your winery, distillery or brewery focus on training a killer sales team? Read this article and pick up the do-or-die lessons for leading your employees to sales success.

Photo for: 10 Do-or-Die Lessons for your Sales Team

If you’re at the helm of a winery, brewery, distillery, retail shop, or distribution company, managing a powerful sales force is vital to your brand’s survival. Sales insiders happily chant that, “great salespeople are not born, they are made.” It should not come as a surprise that great sales teams are not miracles – they are created. However, salespeople differ in experience and core beliefs and creating a unified sales force can be quite challenging.

Successful teams are managed by expert leaders who are equipped with a handful of do-or-die lessons that help the team not only survive, but thrive when the going gets rough. Salesmanship is therefore not a personality trait, it is a skill – one that requires constant training and tune-ups over the course of a career.

Whether your sales force is two or two-hundred strong, here are the top 10 do-or-die lessons to teach your team:

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Put your wines in front of direct influence on the US on-premise market and get rated by Food Parability, Typicity, Value, Quality, and Package. Enter Here

More articles


Being a Distributor in the UK Market

Get insights on the UK wine market, how global producers should approach and enter the market, wine premiumization and much more in this Q&A session with Robin Copestick, MD at Copestick Murray
Read More

Understanding of the UK Spirits Market

Get a detailed overview of what it takes to grow your spirits brand in the UK spirits market from John Jeffrey. John has worked with premium brands like Stolichnaya, Smirnoff, Bells, Gordon's, Johnnie Walker and Guinness.
Read More