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How to Boost Sales and Promote Healthy Expansion for your Cider Company.

22/01/2015

BTN interviews Terry Hopper, Woodchuck Hard Cider VP of Sales, on how to successfully market your cider and the future of the category.

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Once a steady category in the USA before prohibition, Cider has taken a surprisingly long time to re-gain acceptance in the US marketplace. The cider industry is still emerging and has a hard road ahead before it can claim its place as a leading segment, but the foundations have been set for a strong growth phase in the near future. IBISWorld estimated total national sales at $273 million from 351 total cider business in 2014 and an average annual growth of 50% since 2009, encouraging numbers for cider producers looking forward to healthy expansion of the category.

Some critics argue that it has only been the emergence of the craft beer industry that has given cider the opportunity to reach a receptive audience and gain favor as exciting new offerings. Valid argument or not, cider has seen explosive growth in the past decade and it’s been on the back of passionate professionals who have been working hard to build a healthy market for the category.

How can cider companies work together and promote growth?

What are the biggest challenges for Cider Companies looking to expand?

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