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How To Create Targeted Distribution and Launch Strategy

29/10/2016

From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.

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In this article, we interview Steve Raye who designed the strategy behind the launch of Singani 63, a brand owned by Steven Soderbergh. Steve covers 3 tactics with real examples and a case study on the challenges faced and the strategic approach used to overcome these.

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