BTN Academy / Articles

How To Create Targeted Distribution and Launch Strategy

Operations and management


From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.

Photo for: How To Create Targeted Distribution and Launch Strategy

In this article, we interview Steve Raye who designed the strategy behind the launch of Singani 63, a brand owned by Steven Soderbergh. Steve covers 3 tactics with real examples and a case study on the challenges faced and the strategic approach used to overcome these.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2021 USA Wine, Beer & Spirits Ratings results announced. Check out the full winners' list here.

More articles