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Ten Cultural Tips for International Wine, Beer and Spirits Brands on Doing Business in the USA


A guide to the cultural environment surrounding business in the USA

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A promising aspect of doing business in the US adult beverage industry is that it is one of the biggest and most accessible markets in the world. With sales totaling over $US 212 Billion last year, the alcoholic beverage industry offers international brand owners the chance at generating astronomical sales numbers not achievable in other markets.

With such a big market potential, international brand owners often work with established US business partners to generate wide scale distribution and sales networks. Almost always, they are surprised by their partners' casual demeanor and the nature of doing business in the US.

Here are ten tips for wine, beer and spirits exporters to better understand business culture in the USA from Steve Raye, CEO of Bevology:

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