Clinching the “Winery of the Year” Medal, Hasher Family Estate is Set to Debut in UK
Award-Winning Winery Seeking Distribution in UK
Rise of Cool-Climate Wines
Hasher Family Wines is emerging as one of South Africa’s most exciting new producers of cool-climate wines, earning international acclaim for its expressive Pinot Noir, Chardonnay, Syrah, and Sauvignon Blanc. Rooted in a deep respect for nature and a philosophy of minimal intervention, the winery practices precision viticulture with a hands-on, family-driven approach.
In 2025, Hasher Family Wines made headlines at the London Wine Competition, winning Winery of the Year – South Africa, standing out among thousands of global entries.
European Roots, South African Soul
Founded in 2021 by Belgian couple Frederik and Céline Hasher, the estate is more than just a winemaking venture—it’s the embodiment of a personal and generational dream. This family-owned and operated estate also benefits from the experience and support of Céline’s uncle, Xavier Haspeslagh, and his wife, Christine Bouckaert—both of whom contribute to shaping the estate’s values and direction. Together with a tight-knit team, they bring a shared passion for crafting elegant, terroir-driven wines with long-term legacy in mind.
Vineyard-First Philosophy
At Hasher Family Wines, everything begins in the vineyard. Situated in a cool, maritime-influenced corner of the Upper Hemel-en-Aarde Valley, the estate has grown with a clear focus on quality over quantity, selecting varieties like Chardonnay and Pinot Noir that are perfectly suited to the climate.
The team has embraced regenerative farming practices that respect the natural ecosystem:
- Permanent cover crops for soil health
- Organic fertilisers and composting
- Biodiversity-enhancing methods like introducing endemic predator insects to control pests
- Innovative pruning techniques that promote vine balance and longevity
Conservation isn’t a marketing line—it’s a mission. The estate is a proud member of the WWF Conservation Champion programme, safeguarding 14 identified species of conservation concern that reside on the property.
From protecting local flora and fauna to adopting earth-conscious practices in the vineyard and cellar, Hasher Family Wines is building more than a brand—it’s stewarding a legacy for future generations.
Minimal Intervention, Maximum Expression
Hasher Family Wines believes that exceptional wines begin with exceptional fruit. In the cellar, this philosophy translates into a minimalist, terroir-focused approach. The wines are crafted to highlight the natural character of the valley—layered, elegant, and deeply connected to the rhythms of the land. Each vintage is shaped not by formula, but by the seasonal patterns and biodiversity that define the region.




