Poet's Leap Riesling
Long Shadows Vintners
United States
Understanding the Australian Invasion: Inside Insight into Wine Australia and the US Market.
BTN interviews Angela Slade, Wine Australia's Regional Director for North America and asks about the best entry strategy for wineries looking to enter US Market.
(Image: From left, Angela Slade, Regional Director with Market Access Coordinator, Emily England)
The US market has seen a welcomed succession of exciting Australian labels show up in retail stores across the country. Whether it’s a new Grenache out of McLaren Vale or a classic Shiraz from Barossa, Australian wine is gaining momentum and consumers are expressing their interest in the compelling stories coming from wineries down under.
Why are importers taking a new interest in Australian wine?
What trends are importers developing?
BTN interviews Angela Slade, Wine Australia’s Regional Director for North America, on the surging state of Australian wine in the US wine market and asks about the best entry strategy for wineries to look for.
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