BTN Academy

BTN Academy / Articles

Understanding the Australian Invasion: Inside Insight into Wine Australia and the US Market.

30/05/2014

BTN interviews Angela Slade, Wine Australia's Regional Director for North America and asks about the best entry strategy for wineries looking to enter US Market.

Photo for: Understanding the Australian Invasion: Inside Insight into Wine Australia and the US Market.

(Image: From left, Angela Slade, Regional Director with Market Access Coordinator, Emily England)

The US market has seen a welcomed succession of exciting Australian labels show up in retail stores across the country. Whether it’s a new Grenache out of McLaren Vale or a classic Shiraz from Barossa, Australian wine is gaining momentum and consumers are expressing their interest in the compelling stories coming from wineries down under.

Why are importers taking a new interest in Australian wine?
What trends are importers developing?

BTN interviews Angela Slade, Wine Australia’s Regional Director for North America, on the surging state of Australian wine in the US wine market and asks about the best entry strategy for wineries to look for.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Put your wines in front of direct influence on the US on-premise market and get rated by Food Parability, Typicity, Value, Quality, and Package. Enter Here

More articles