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How to Make the Most of International Trade Shows

BTN gets insight from the London Wine Fair director Ross Carter on how you can make the most of your time at international wine trade shows. tips on how to prepare for an international wine trade show

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International trade shows and tastings are a great way to expand distribution and build brand recognition, but for many first time exhibitors getting their brand in front of real potential trade partners is harder than they expected.  From booth set up to your last tasting, prepping for a successful event means covering every detail before you even board the plane.

How can you make the most of your next event and get the best exposure for your brand? Are PR companies a good investment?

BTN Interviews Ross Carter, Director of the London Wine Fair, on best practices and event strategy for wineries prepping for their next international trade show.

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