Sommeliers Choice Awards 2024 Winners

The Long Tail of Craft Brewing

In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

Photo for: The Long Tail of Craft Brewing

According to Paul Gatza, President of the Brewers Association, the following are the key trends driving Craft Beer Category growth in 2013 and beyond:

1.) Accelerating growth.

2.) Stylistic innovation--Other Specialties” second fastest growth segment.

3.) Stunning number of openings, makes craft more local.

4.) Private equity partnerships continue.

5.) Public offerings.

6.) The Long Tail in craft “

7.) Sustainable farmhouse breweries

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2024 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

More articles


The Seven Misconceptions of Wine Label Design

Sales and Marketing

An in-depth study into seven common misconceptions of wine label design. This webinar outlines info on how to design best selling wine labels and information for wineries on graphic design and getting your wine into the hands of consumers.
Read More