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The Long Tail of Craft Brewing

26/06/2013

In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare.

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According to Paul Gatza, President of the Brewers Association, the following are the key trends driving Craft Beer Category growth in 2013 and beyond:

1.) Accelerating growth.

2.) Stylistic innovation--Other Specialties” second fastest growth segment.

3.) Stunning number of openings, makes craft more local.

4.) Private equity partnerships continue.

5.) Public offerings.

6.) The Long Tail in craft “

7.) Sustainable farmhouse breweries

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