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How Big Beverage Groups Manage Their Stock

03/01/2015

BTN How Big Beverage Groups Manage Their Stock

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Big beverage groups are made up of a large number of brands, each of which are managed on various levels by different people. These decision makers ensure the overall success of the beverage group by understanding the markets of the group's underlying brands.

Be it a market manager, a brand manager or a regional manager, each role plays an integral part to the overall success of the company. As stocks are depleted at the retail levels and orders are received and filled, inventory is continually monitored and managed. So, what happens when a brand under performs - Who steps in and take's control?

BTN interviews Chirs Siconolfi, Inventory Chain Director at Moët Hennessy USA - West, on how beverage groups manage stock depletion. 

Here are just some of the questions we discuss with Chris.

1. How do you measure a non-performing SKU?

2. As a personal preference, would you rather see your item closed out through different alleys to keep the brand value in tact or would you rather discount it?

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