Understanding distribution in the USA as a first time brand owner is often a long and complex process. From self-distribution to major brand distribution houses, there are many options to choose from, all of which offer benefits and drawbacks to small wine, beer and spirit brand owners.
To further complicate matters, each state presents unique compliance challenges and often successful distribution partnership profiles in one territory do not translate to equal success across different markets. Every new distribution contract should be studied closely to ensure that both parties understand what is expected and required of them.
Here is a simple, easy-to-understand guide to the different options available to new brand owners and how to determine which will be an appropriate partner to suit your company’s current needs.
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