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Sommeliers Choice Awards 2023 Winners

DIAGEO LAUNCHES £2,000 MIXOLOGY SERVICE

  • Category: Other
  • Date: 13/03/2014
Drinks giant Diageo has launched a service where some of the UK’s top bartenders are sent to clients’ homes to make cocktails, with packages starting from £2,000 a night.

Suntory Wooing London Bartenders

  • Category: Other
  • Date: 12/03/2014
Japanese drinks giant Suntory is targeting London’s bartenders in a bid to increase sales of its premium whisky in the capital.

AB InBev Launches Rum-Flavored Cubanisto Beer

  • Category: Other
  • Date: 11/03/2014
AB InBev is launching rum-flavoured beer Cubanisto with a series of “theatrical” marketing initiatives in a bid to rival Heineken’s Desperados brand’s dominance of the growing spirit beer market.

IWSC REVEALS COMMUNICATOR SHORTLIST

  • Category: Other
  • Date: 11/03/2014
The International Wine & Spirit Competition has announced an all-female shortlist for its Communicator of the Year 2014 award.

Bud, Coke Winners in Super Bowl Study

  • Category: Other
  • Date: 10/03/2014
Commercials promoting Budweiser, Cheerios and Coca-Cola from the recent Super Bowl broadcast generated the highest degree of lasting brand commitment that continued after the Super Bowl.