During a discussion with the drinks business in late January, Frantz Hotton, marketing director for the pair of Champagne brands at Pernod, said that “the short term situation would have no impact on our long term policy”.

Referring in particular to a 2% decline in volume sales for Mumm (and 1% drop in value) during the last six months of 2013, he said that the brand had suffered slightly because it had avoided heavy discounting to boost its performance in European retailers.

See more at: http://www.thedrinksbusiness.com/2014/03/pernod-prepares-for-champagne-rebound/