NEW YORK — Voss Water has announced the launch of a first quarter promotion in support of Voss Foundation’s effort to provide access to clean water to communities in Sub-Saharan Africa. In its 4th year, the promotion is called 31 Days to Make a Difference. As always, it runs during a period which begins on World Water Day (March 22nd) and ends on Earth Day (April 22).

When asked about the reason for this type of promotion Ken Gilbert, CMO stated: “Voss strives to build equity based on three core brand values—purity, distinction and responsibility. This activity demonstrates that Voss the company is responsible in its effort to improve the lives of people in need of clean water.”

See more at: www.bevnet.com/news/2014/voss-launches-31-days-to-make-a-difference-promotion