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PepsiCo, Tingyi in Shanghai Disney Alliance

  • Category: Other
  • Date: 28/02/2014
Shanghai Disney Resort announced a multi-year strategic alliance today with PepsiCo, Inc. and Tingyi Holding Corp., which recognizes PepsiCo and Tingyi Holding as their suppliers.

Diet Coke Launches Brand's First Frozen Offering

  • Category: Other
  • Date: 27/02/2014
The Coca-Cola Company has announced that it launching Diet Coke Frost, the first frozen offering in the diet brand’s 31-year history. Diet Coke Frost has natural cherry flavor

Carlsberg Puts $5M Behind Blackcurrant Beer Push

  • Category: Other
  • Date: 27/02/2014
Carlsberg is launching a £3 million marketing drive to promote the launch of its Blackcurrant flavored beer in a push to exploit rising demand for the sub-category from younger drinkers.

Obama Plugs Chicago's Goose Island beer

  • Category: Other
  • Date: 26/02/2014
In an aside in his remarks at a White House event to announce the establishment of two manufacturing hubs in Chicago and Detroit, Obama offered a presidential endorsement to Goose Island Beer Co.,

Coke Zero Renews Agreement with CIAA

  • Category: Other
  • Date: 26/02/2014
Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to Charlotte, N.C.

Pepsi Sign to Light Up Birmingham

  • Category: Other
  • Date: 25/02/2014
The Buffalo Rock Company is creating a large, two-sided vinyl sign that promotes its "Pepsi: A Southern Original" marketing campaign.

Evolution Fresh Begins Midwest Distribution

  • Category: Other
  • Date: 25/02/2014
Starbucks’ Evolution Fresh unit said it’s starting to sell its vegetable and fruit juices in Chicago and other Midwestern cities.

Brahma Finds Unique Way to Merge Beer and Soccer

  • Category: Other
  • Date: 24/02/2014
In a unique—and bizarre--convergence of beer and soccer, Anheuser-Busch InBev will launch a limited edition of its popular Brahma beer made from barley grown on the soccer field where Brazil's iconic World Cup teams have trained for decades.