AB InBev is launching rum-flavoured beer Cubanisto with a series of “theatrical” marketing initiatives in a bid to rival Heineken’s Desperados brand’s dominance of the growing spirit beer market.

The eagerly awaited CWSA Best Value 2014 Results are OUT NOW.

Following Change to Daylight-Saving Time, Embrace the Yearly Tradition of a Lost Hour with Afternoon Coffee Cocktails with Kahlua®

Commercials promoting Budweiser, Cheerios and Coca-Cola from the recent Super Bowl broadcast generated the highest degree of lasting brand commitment that continued after the Super Bowl.

Suntory has claimed to “challenge the status quo” of Japanese whisky with two new no-age-statement whiskies from its Yamazaki and Hakushu distilleries, writes Amy Hopkins.

Glassware giant Riedel has released its latest innovative decanter featuring a concave horse figure cleverly appearing to sip its contents.

Martini has signed a multi-year sponsorship deal with Formula 1 racing team Williams creating the Williams Martini Racing brand.

Concha y Toro has embarked on a mission to double its UK business to 10 million cases annually in the next five years.

A majority of institutional investors, including Pepsi shareholders, support a split, according to a Wall Street survey conducted by Bernstein Research and released on Monday.

Officials with Coca-Cola Bottling Co. United are looking at expanding in Chattanooga. The Chattanooga Times Free Press reports the company is looking for land to build a new state-of-the art facility for distribution and sales.