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PepsiCo, Tingyi in Shanghai Disney Alliance
- Category: Other
- Date: 28/02/2014
Shanghai Disney Resort announced a multi-year strategic alliance today with PepsiCo, Inc. and Tingyi Holding Corp., which recognizes PepsiCo and Tingyi Holding as their suppliers.
Diet Coke Launches Brand's First Frozen Offering
- Category: Other
- Date: 27/02/2014
The Coca-Cola Company has announced that it launching Diet Coke Frost, the first frozen offering in the diet brand’s 31-year history. Diet Coke Frost has natural cherry flavor
Carlsberg Puts $5M Behind Blackcurrant Beer Push
- Category: Other
- Date: 27/02/2014
Carlsberg is launching a £3 million marketing drive to promote the launch of its Blackcurrant flavored beer in a push to exploit rising demand for the sub-category from younger drinkers.
Corona Light Kicks Off National Expansion of Draft Beer
- Category: Other
- Date: 26/02/2014
The Corona family is building on the success of the brands with the national expansion of Corona Light on draft, and the introduction of Corona Extra on draft in test markets.
Obama Plugs Chicago's Goose Island beer
- Category: Other
- Date: 26/02/2014
In an aside in his remarks at a White House event to announce the establishment of two manufacturing hubs in Chicago and Detroit, Obama offered a presidential endorsement to Goose Island Beer Co.,
Coke Zero Renews Agreement with CIAA
- Category: Other
- Date: 26/02/2014
Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to Charlotte, N.C.
Pepsi Sign to Light Up Birmingham
- Category: Other
- Date: 25/02/2014
The Buffalo Rock Company is creating a large, two-sided vinyl sign that promotes its "Pepsi: A Southern Original" marketing campaign.
Evolution Fresh Begins Midwest Distribution
- Category: Other
- Date: 25/02/2014
Starbucks’ Evolution Fresh unit said it’s starting to sell its vegetable and fruit juices in Chicago and other Midwestern cities.
Saudi Aujan Coke to Build $100M Juice Factory in Egypt
- Category: Other
- Date: 24/02/2014
Saudi Arabia's Aujan Coca-Cola Beverages Company plans to spend $100 million building a fruit-juice factory in Egypt over the next few years.
Brahma Finds Unique Way to Merge Beer and Soccer
- Category: Other
- Date: 24/02/2014
In a unique—and bizarre--convergence of beer and soccer, Anheuser-Busch InBev will launch a limited edition of its popular Brahma beer made from barley grown on the soccer field where Brazil's iconic World Cup teams have trained for decades.