Reed’s announced today that it has partnered with Senuca Beverages, headquartered in North Highlands, California, to distribute the full line of Reed’s Ginger Brews, Virgil’s Root Beers and Reed’s Culture Club Kombuchas throughout the Sacramento region.

Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.

Activist Investor Nelson Peltz renewed his crusade to persuade PepsiCo to spin off its slow-growing beverage business from its flourishing snacks division, less than a week after the company poured cold water on the idea.

Each year, Deschutes Brewery dedicates $1 per barrel sold to charities throughout its distribution area to help fulfill a goal of building a healthier society.

Even an improved economy can't help Heineken avoid the loss of a major ad campaign.

Pernod Ricard USA has launched the eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas—the brand’s first and only state-inspired flavor.

Pernod Ricard has earmarked key areas for cost savings and future growth after the drinks group was forced to reduce its earnings forecast for 2013/14.

Profit for Coca-Cola, the world’s leading soft drink maker, fell 8 percent in the fourth quarter, the company reported Tuesday.

The world’s first single island rum from the Philippines, Don Papa Rum, has been launched in the UK by spirits company Marblehead.

Drinks giant Diageo has announced a £5 million programme to help young unemployed people in Scotland get on the career ladder.