Diageo has announced that it plans to invest an initial $2 million to develop the Stitzel-Weller Visitor Center at Louisville's legendary distillery. The company will renovate the original administrative building to bring to life the history of the Stitzel-Weller Distillery through artifacts from the site's archives; a whiskey education section; an homage to the people, land and water of Kentucky; and a celebration of the heritage, brands and people behind Diageo's award-winning collection of American whiskeys. The Visitor Center will showcase the Bulleit brand as well as Diageo's evolving craft whiskey portfolio, including the just-launched Orphan Barrel whiskeys, Barterhouse and Old Blowhard.

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