AB InBev is launching rum-flavoured beer Cubanisto with a series of “theatrical” marketing initiatives in a bid to rival Heineken’s Desperados brand’s dominance of the growing spirit beer market. The 5.9 percent ABV beer will be available in the on and off-trade in 330ml bottles from the end of the month (24 March). It mixes the rum flavour with citrus, orange zest lime and has the aroma of caramelised cane sugar and treacle, the brewer says. (Marketing Week)

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