This is the first webinar in a series titled Inspired Blends about which Deborah Parker Wong will speak at the IBWSS Conference on July 26 & 27, 2017. (www.ibwsshow.com)
The webinar titled A Modern Classic or the Kitchen Sink delves into the world of blends and how this translates into consumer behavior, trends and finally sales in the USA. She examines the rules some successful brands use to create blends and yet how others are also successful even in not adhering to these same rules. Ultimately, what a kitchen sink denotes is not always what it is!
You will learn about the blends that people are drinking most and the shifts happening in the market. This will help you understand the blends you should most likely have in your portfolio as an importer, distributor or retailer in the US market.
The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.