The US may be the biggest and most attractive market in the world for export brands, but securing an importer to represent your wine, spirit or beer brand can be a daunting task. For those of you with limited time, here’s a précis of the key elements that will make success more likely.

A detailed overview of the pricing structure of the three tier system and how to accurately price wine brands for the US market

How to protect your wine labels and intellectual property in foreign markets.

Join Peter McAtamney as he outlines how to use market insight and constructive imagination to conquer your next market.