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How to Find the Right Broker for your Winery, Brewery, Distillery or Alcoholic Beverage

Beverage Trade Network Outlines How to Choose your next Beer, Wine, or Liquor Broker.

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Hiring the right broker to represent your beverage company in new and international markets can be challenging.

Brokers are often responsible for much more than negotiating a sales contract; they are the liaison between your company and those markets that you might not otherwise be able to reach. Your future beverage broker's overall objective will be to build a healthy marketplace for your brand in your targeted export markets. 

They will be negotiating everything from import conditions, to pricing, to the sales contracts for both you and your potential buying partners. Choosing the wrong broker can lead to disjointed marketing campaigns, overstock pile-up, and missed sales forecasts.

BTN has created an easy-to-use guide to determine how you can select the right broker for your company's needs.

1. Broker Area of Expertise - No matter how confident a broker sounds when they tell you that they cover every...
2. Regions Covered...
3. Broker Portfolio and History...

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