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How To Pitch MEGA Chains: A Blueprint for Success

04/08/2016

Many small companies know they have a very good product but are having difficulty gaining retail buyer attention and distribution.

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Many small companies know they have a very good product but are having difficulty gaining retail buyer attention and increasing distribution.  

Large retail chains like Costco, Whole Foods, Walmart and Kroger represent significant opportunity to small and mid size beverage companies, but only 2-3% of companies that present their brands are actually picked-up by big chain stores. You need to be ready to make your pitch count!

How do you start? What do large Chains look at when they are deciding to carry a beverage brand? The answers to these questions are something you should consider BEFORE you go in to your first meeting with the execs.

We've outlined a checklist that you should address about your brand and it's place inside the walls of Mega Chains.  Be Ready for The Buyer—your presentation should include at minimum, the following:

- Company history, milestones, and success stories
- Price list that provides conditions of the sale, discounts, credit, shipping and trade allowances
- Samples of the product, packaging, UPC barcode and pricing
- Marketing and ...

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