How to Convert your Next Customer: Promotional Packaging in the Beverage Industry
As marketing strategies shift to fit an evolving beverage marketplace, many leading marketing teams are turning the conventional marketing pyramid upside down.
As marketing strategies shift to fit an evolving beverage marketplace, many leading marketing teams are turning the conventional marketing pyramid upside down. Instead of beginning their marketing studies on how to influence customers through hefty advertisement campaigns to raise brand awareness and interest, they've begun by analyzing how the consumer chooses between similar products at the retail level.
BTN interviews Linda Geils, Vice President of Instant Win Innovations, on the most popular forms of promotional packaging, how to maximize ROI and the future of in store merchandising.
Some of the questions we asked:
-What are the most successful forms of promotional packaging in the Bev industry and why?
-Is giving away free merchandise, ie. a free bottle opener, as effective as an instant win or sweepstakes campaign?
-How do companies monitor the success of their promotional merchandising campaign?
BTN Premium Content
BTN Premium Members, please Log In to access the complete Webinar.
Not a member? Please Sign Up now and choose your Premium plan.
BTN membership gives you full access to articles and webinars on BTN + other benefits like:
- Full Access to BTN Consultants
- Full Access to Buying Leads
- Post Unlimited Brands
- Full Access to all Articles and Webinars
- Full Access to BTN Live conferences presentations and speaker sessions
- Discounted rates to exhibit at major partner events and conferences
- And Much More...
Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now