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How to Convert your Next Customer: Promotional Packaging in the Beverage Industry

17/04/2014

As marketing strategies shift to fit an evolving beverage marketplace, many leading marketing teams are turning the conventional marketing pyramid upside down.

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As marketing strategies shift to fit an evolving beverage marketplace, many leading marketing teams are turning the conventional marketing pyramid upside down. Instead of beginning their marketing studies on how to influence customers through hefty advertisement campaigns to raise brand awareness and interest, they've begun by analyzing how the consumer chooses between similar products at the retail level. 

BTN interviews Linda Geils, Vice President of Instant Win Innovations, on the most popular forms of promotional packaging, how to maximize ROI and the future of in store merchandising.

Some of the questions we asked:

-What are the most successful forms of promotional packaging in the Bev industry and why?

-Is giving away free merchandise, ie. a free bottle opener, as effective as an instant win or sweepstakes campaign?

-How do companies monitor the success of their promotional merchandising campaign?

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