How to Sell Limited Production Import Wine in the US Market
Successful sales of imported wine starts with understanding how to generate demand in the marketplace. Learn from Michelle Yong from Copa fina Wine Imports on how to develop strong sales, distribution and marketing strategies for your boutique offerings.
The most important aspect of selling imported wine is creating a market for your offering. Before you can be successful, you must be able to separate yourself from memorable experiences at the winery from the reality of selling wine as a commodity in a highly competitive market place. As you consider your marketing strategy, the necessary budget and licensing requirements to market your imported wines, you’ll also need to understand how to find the right distribution partners for your brands.
What distribution channels work best for Limited Production?
How can you use events, programs and partnerships to help promote your wines?
BTN interviews Michelle Yong of Copa Fina Wine Imports on sales and distribution strategy for boutique offerings and gets her top 5 tips on developing a successful marketing strategy.
BTN Premium Content
BTN Premium Members, please Log In to access the complete Webinar.
Not a member? Please Sign Up now and choose your Premium plan.
BTN membership gives you full access to articles and webinars on BTN + other benefits like:
- Full Access to BTN Consultants
- Full Access to Buying Leads
- Post Unlimited Brands
- Full Access to all Articles and Webinars
- Full Access to BTN Live conferences presentations and speaker sessions
- Discounted rates to exhibit at major partner events and conferences
- And Much More...
Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now
