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How to Sell Limited Production Import Wine in the US Market

Sales and Marketing


Successful sales of imported wine starts with understanding how to generate demand in the marketplace. Learn from Michelle Yong from Copa fina Wine Imports on how to develop strong sales, distribution and marketing strategies for your boutique offerings.

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The most important aspect of selling imported wine is creating a market for your offering. Before you can be successful, you must be able to separate yourself from memorable experiences at the winery from the reality of selling wine as a commodity in a highly competitive market place. As you consider your marketing strategy, the necessary budget and licensing requirements to market your imported wines, you’ll also need to understand how to find the right distribution partners for your brands.

What distribution channels work best for Limited Production?

How can you use events, programs and partnerships to help promote your wines?

BTN interviews Michelle Yong of Copa Fina Wine Imports on sales and distribution strategy for boutique offerings and gets her top 5 tips on developing a successful marketing strategy.

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