BTN Academy

BTN Academy / Articles

Finding a Distributor for Your Craft Beverage

23/04/2014

How do you find a niche for your new craft brand? Where do you start? What type of distributor is going to be interested in your brand and why?

Photo for: Finding a Distributor for Your Craft Beverage

Getting a distributor for your latest craft beverage brand label can be difficult.  How do you find a niche for your new craft brand? Where do you start? What type of distributor is going to be interested in your brand and why?

As more and more craft beverages are being produced by small and mid-sized companies, BTN gives valuable insight into what it takes to make a craft label successful in the US.

1. Understand the Distribution System.

Understanding the 3 tiered system that exists in the US is the first step to getting your craft beverages on the shelves of your customer's favorite retail liquor store. The US has had the three tier system in place since the end of prohibition...

2. Determine How Your Brand Fit's Into Your Prospective Distributor's Portfolio

Once you've decided on what type of Distributor you think would best fit your company, it's time to look at how your brand will best fit into their portfolio. Study the other brands they are carrying and determine how your brand can increase the portfolio's value. When you find a distributor that looks like the perfect fit...

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Grow Your Brand Presence In The On-Premise Market By Getting Your Wines In Front Of The Leading Restaurant Wine Buyers In The USA. Upload Your Wines Now.‚Äč

More articles

08/10/2018

Being a Distributor in the UK Market

Get insights on the UK wine market, how global producers should approach and enter the market, wine premiumization and much more in this Q&A session with Robin Copestick, MD at Copestick Murray
Read More