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Finding a Distributor for Your Craft Beverage

23/04/2014

How do you find a niche for your new craft brand? Where do you start? What type of distributor is going to be interested in your brand and why?

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Getting a distributor for your latest craft beverage brand label can be difficult.  How do you find a niche for your new craft brand? Where do you start? What type of distributor is going to be interested in your brand and why?

As more and more craft beverages are being produced by small and mid-sized companies, BTN gives valuable insight into what it takes to make a craft label successful in the US.

1. Understand the Distribution System.

Understanding the 3 tiered system that exists in the US is the first step to getting your craft beverages on the shelves of your customer's favorite retail liquor store. The US has had the three tier system in place since the end of prohibition...

2. Determine How Your Brand Fit's Into Your Prospective Distributor's Portfolio

Once you've decided on what type of Distributor you think would best fit your company, it's time to look at how your brand will best fit into their portfolio. Study the other brands they are carrying and determine how your brand can increase the portfolio's value. When you find a distributor that looks like the perfect fit...

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