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5 Tips to Tier Promotional Engagement in the Wine, Beer and Spirits Industry

Sales and Marketing


Here are 5 tips on how to generate promotional programs that resonate with distributors, retailers and consumers.



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The pervasive slogans and taglines assigned to common promotional campaigns in today’s adult beverage market persistently bombard and de-sensitize consumers. Successful promotion of your wine, beer and spirits means relying on a well-developed unique selling point (USP), but positioning your business to best exploit it is more than just going to market with a new promotion. Compelling promotional content draws the attention at every level of the industry and ultimately persuades the consumer to purchase.

Here are 5 tips to tier your promotional engagement and ensure you get the best out of your next marketing campaign. 

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2021 USA Wine, Beer & Spirits Ratings results announced. Check out the full winners' list here.

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