10 Tips to Get Your Craft Brewery Ready for Major US Distribution Partners.
We've outlined 10 tips to help you prep your brand before expansion and take your brewery to the next level.
Are you looking to expand distribution for your craft brewery?
From the tank room to the retailer, there are countless things to consider as you prep your craft brewery for a major distribution agreement. One of the most important decisions is selecting the right distribution partner to help grow your brand. Large, multi-state and national distributors can give your craft brewery exposure to otherwise unreachable markets, but you'll need to be ready to do business on their terms.
Manage Your Supply
Craft Brewers are constantly battling the choice between funding marketing or buying the next piece of equipment which will increase their capacity and allow them to expand. Cash flow severely limits their ability to compete in both categories. Many use "build it and they will come" strategies for the future and this is where most fail.
Think of Marketing as an Investment
Many small breweries often see marketing as an expense instead of an investment. They extend their budgets by doing things themselves or work on a much smaller scale, but $5.00 per case is a norm for marketing budgets for successful multi-state Craft Brewers...
We've outlined 10 tips to help you prep your brand before expansion and take your brewery to the next level. Read more on the above subjects and 8 more here:
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