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Sales Strategy and Programming Tips For Distilleries and Importers Of Premium Spirits

06/01/2016

BTN Interviews fine spirit importer PVI Global’s Raj Sabharwal on effective programming and sales strategy for premium spirits and gets his top 5 tips for successful expansion.

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Whether you are importing a Scottish Single Malt into France or you are exporting a craft vodka from Washington to China, understanding how to support your brands in a new territory is a vital sales skill to ensure successful market penetration. Sales sheets, event schedules and educational programming are just a few of the pieces in the puzzle.

Defining your brands and shaping your marketplace comes from maintaining stable partnerships from supply to retail by recognizing and implementing the appropriate services needed at each tier. This article examines successful strategies employed by industry veteran and spirit importer Raj Sabharwal on market advancement.

BTN Interviews fine spirit importer PVI Global’s Raj Sabharwal on effective programming and sales strategy for premium spirits and gets his top 5 tips for successful expansion. In this article we cover...

What are the most important aspects and programs you look at when entering brands into new markets?

What are the types of tradeshows and competitions that micro distilleries should be targeting?

What are your Top 5 tips for distilleries looking to expand?

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